Safari Pros, an alliance of 30 of North America's travel specialists for travel to Africa, has launched an online Safari Matchmaker Service as part of its newly redesigned website.

Travelers who visit the site can click on "Find Your Safari Expert" and then select from a list of interests (adventure, culture, romance, family, conservation, etc.), a list of experiences (primates, active safaris, photography, food & wine, horseback riding, etc.) and countries they'd like to visit.  Based on the preferences selected, Safari Matchmaker will pair the traveler with their ideal African safari specialist.

"A trip to Africa is a complex trip with many moving parts.  It's not the sort of trip that you want to try and plan on your own.  However, our members often hear from travelers how frustrating it is to even figure out where to begin and who to turn to for guidance," said Craig Beal, chairman of Safari Pros.

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