Eye Dropper, a 200-foot-tall, psychedelic thrill ride, has opened at the Area15 arts and entertainment district in Las Vegas.
Reaching speeds of up to 36 mph, Eye Dropper is a "cinematic, story-driven experience inspired by trippy art and altered states of perception," Area15 officials said, who described it as more than the typical tower drop ride.
A custom LED marquee, with an all-seeing "digital eye," tops the ride. Guests encounter pulsing red lights, immersive sounds and surreal design elements in the ride's queue. Mechanical sounds, rising tones and voice prompts build up to the launch. Guests then experience what is described as "a sensory cool down" after the drop.
Tickets for the Eye Dropper are $20 (plus tax and fees) for those 13 years and older ($16 for children, military and seniors); the experience is included with all Area15 experience passes.