The Las Vegas Convention and Visitors Authority (LVCVA) has approved a contract with LV.com LLC to develop a website that lets users bundle and purchase tourism products from a single site.
The deal could generate an estimated $1.3 million revenue for the LVCVA over four years.
In a statement, Cathy Tull, senior vice president of marketing for the LVCVA, said visitors to the LVCVA’s VisitLasVegas.com website have complained about being referred to resort sites for information about lodging and attractions, but being unable to bundle transactions into one purchase. The LasVegas.com site, which will align with the LVCVA late this year, enables bundling and shopping cart purchases from a single site.
The LVCVA will receive 50 cents for every booking and attraction purchase made through the site. Jim Gibson, president and CEO of Vegas.com, said in a statement that his company would operate the LasVegas.com site exclusively with the LVCVA and continue to operate Vegas.com separately.