What already was the largest, most vivid LED screen on the Las Vegas Strip has been enhanced with even more eye-catching video content.
Resorts World Las Vegas has introduced Glow, a multimedia experience displayed simultaneously on the property's exterior screens and 50-foot interior globe.
Ten unique Glow shows explore a variety of themes. The landscapes include an ocean with light-emitting creatures, a cityscape, a feline-led psychedelic space trip, a surreal dance stage and a gleaming emerald jungle.
• Related: The new Resorts World Theatre is a headliner of its own
Distinct soundtracks sustain the tone of each show.
"Developing and unveiling these incredible displays has been thrilling," said Scott Sibella, Resorts World Las Vegas president. "The time, attention and collaboration between our property teams and [collaborators] Moment Factory and Digital Kitchen over the last year resulted in truly fascinating, fun digital shows."
The shows are displayed simultaneously on the West Tower exterior, East Tower and Zouk nightclub facades in addition to the globe in the District, the resort's retail, dining and entertainment promenade.
• Related: New eats, attractions at Resorts World Las Vegas
"Resorts World Las Vegas presented us with an incredible multimedia canvas, whose variety of viewpoints offered the chance to create a holistic experience and a landmark spectacle that offer moments of amazement to visitors," said Cheryl Catterall, creative director at Moment Factory.
The show runs on the hour from noon to 1 a.m. daily.