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Ken Shapiro, SVP/Content Director at Northstar Travel Group, sits down with George Hunter, Vice President of Leisure Sales at Fiesta Americana Travelty, to explore the brand’s latest growth, including new additions to its hotel portfolio and what’s on the horizon. Hunter also breaks down how Fiesta Americana balances multiple market segments while keeping leisure travelers a top priority — and why advisors remain a critical piece of that equation. From practical selling tips to the company’s latest messaging, this interview offers valuable insight into how advisors can better position the brand and tap into evolving demand.