How do I actually use TikTok and Instagram Reels for my agency?

Apple Leisure Group Vacations (ALGV) hosted its first-ever Beachfront Bru event at Breathless Cancun Soul Resort & Spa in Cancun. During the three-day event, an invited group of social media content creators -- made up of travel advisors, social media microinfluencers and former contestants of "The Bachelor" franchise, among others -- created social media content for the resort, swapped best practices in content creation and promoted ALGV's #AskATravelAdvisor campaign.

The event also celebrated the launch of ALGV's new TikTok account.

"Breathless Cancun Soul is the perfect location to create exciting social media content," said Erin McCarthy, senior director of marketing for Apple Leisure Group Vacations. "This gathering provides ALG Vacations' travel advisor partners with new opportunities for learning new skills like social media photography and TikTok best practices. It's also a great opportunity for us to launch our new TikTok channel, @AskAnAdvisorALGV which promotes the benefits and of using a travel advisor.

"One of ALGV's missions is to arm our loyal travel advisors with new ideas and practical guides to the latest trends," she added. "We know that advisors need to be where the clients are, and that's in emerging social media platforms."

In addition to participating in networking opportunities, the group recorded on-site radio shows and podcasts, including this episode of Trade Secrets.

On this special bonus episode, sponsored by ALGV, Trade Secrets co-host Emma Weissmann (the managing editor of TravelAge West) sits down with ALGV's five travel advisors and a special guest: Bernice Padilla, an American Airlines flight attendant who has accumulated 30,000 followers on Instagram and 110,000 followers on TikTok.

Here, she shares best practices when it comes to social media marketing, building a personal brand and improving audience engagement.

In this episode:

  • 2:00: Meet Bernice Padilla, flight attendant for American Airlines and @TrendyTraveler on TikTok
  • 3:00: Padilla shares how she chooses which content to post to which platform
  • 4:30: Padilla talks about the importance of consistency when posting to social media platforms
  • 5:00: What's the difference between TikTok videos and Instagram Reels"
  • 6:40: Padilla encourages listeners to use CapCut for video editing.
  • 7:30: Padilla gives advice to travel advisors on what to look for when traveling - and what translates well to a social media post.
  • 8:30: When you're looking to partner with a travel supplier, how do you approach that conversation about a social media partnership?
  • 10:30: Travel advisor Kelli asks Padilla about what has worked for her for increasing engagement and a following, and if she has tips for someone who is just starting out on social media.
  • 11:30: Ashley from J Co. Travel wants to know how to balance authenticity with reaching your audience.
  • 14:30: Tyler with CS Elements Travel asks Padilla how she's used her travel knowledge to grow her following and create more relatable content, and how important it is to have a cohesive look (with similar images) across social media channels.
  • 15:50: Padilla advises the travel advisors to have a niche and stay "on-brand."
  • 16:15: Does Padilla suggest splitting a personal and business social media account into two separate accounts?
  • 18:00: Alyssa from Lovin Away wonders if Padilla would consider using a travel advisor for future trips
  • 19:20: Will Medina of Destination Wedding Expert asks if Padilla wants a destination wedding, and what content she thinks would work best for brides when promoting this niche.

Further resources:

Padilla's TikTok: @TrendyTraveler

Padilla's Instagram: @TrendyTraveler_

Apple Leisure Group Vacations

@AskAnAdvisorALGV on TikTok

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