2014 Sales: $3.85 billion
Employees: 4,070 travel agency employees (full-time equivalents)
Previous Ranking: 9
1000 AAA Drive
Heathrow, FL 32746
T (407) 444-7000
Website Executives
CEO: Robert L. Darbelnet
President/COO: Marshall L. Doney
VP, Travel & Publishing: William J. Sutherland
2014 Developments
• ARC sales of $546 million.
Company Facts
• AAA Travel offers products directly to consumers via brick-and-mortar locations and online through AAA.com.
• 92% of sales from leisure, 8% business.
• 250 outside agents.
• Owns Air by Pleasant (fully club owned); Pleasant Holidays (fully club owned); American Tours International (partially club owned); and Member Choice Vacations (partially club owned).
• Privately held (not-for-profit corp.)
Looking Ahead
• Will continue to enhance tour and cruise products to improve AAA Vacations offerings for members.
• Grow online travel-booking channel, social media engagement and mobile research/booking capabilities.