2014 Sales: $597.4 million
Employees: 275
Previous Ranking: 23
6980 N. Port Washington Road
Milwaukee, WI 53217
T (414) 352-7600
F (414) 352-3900
Website Executives
CHAIRMAN: Craig Adelman
CEO: Bob Chaiken
PRESIDENT: Steve Cline
CFO: Michelle Bugajski
CHIEF INFORMATION OFFICER: Ivan Imana
SVP, ACCOUNT MANAGEMENT & OPERATIONS: Gary Deutsch
SVP, GLOBAL SERVICES: Angela Abbate
2014 Developments
• Acquired Plaza Travel, based in Dallas. The agency has a balanced mix of business, specializing in VIP services for corporate, vacations and group travelers.
• Expanded application of real-time intelligence to the reservation and ticketing processes. This effort started with the company’s integration into Concur Risk Management.
• Now providing consulting services on the complete travel and entertainment expenditure. To accomplish this, integrated with Concur Expense to apply business intelligence to both travel and expense spend. This is leveraged for policy exceptions and other processes that typical travel reporting tools do not currently report on. This enables Adelman to manage the complete trip cost and report on items beyond air, car and hotel to include meals, mileage, entertainment and other expense data.
• Introduced a loyalty rewards segments to its portfolio, which enables the company to transact on credit card reward business as a means to fulfill travel points while expanding services to the small and midsize business markets.
Company Facts
• Adelman Travel is a diversified travel services company that brings together service and technologies to provide solutions for clients. The company focuses on travel and expense management and global consolidation for corporations. It also specializes in vacations, loyalty rewards travel, meetings and incentives, and chambers of commerce travel.
• ARC sales of $354.3 million.
• 25 outside agents.
• 90% of sales from business, 6% leisure, 4% other.
• Owns Adelman Travel Rewards, providing full-service and online fulfillment for travel loyalty rewards programs, and Chamber Discoveries, a tour operator designing custom enrichment travel programs to global destinations for chambers of commerce to offer to member companies. Annual sales from subsidiaries: $30 million.
• Member of Radius, Virtuoso.
• Privately held.
Looking Ahead
• Expanding customer service and VIP offerings. Latest service initiative focuses on the end traveler, providing them with access to the same resources regardless of whether they are on a mobile device, tablet or desktop. Each traveler will have his or her own customized portal, enabling Adelman to funnel specific information, policy or product to the individual traveler’s level, providing them with easy access and customization. VIP services and products will also be customized on a per traveler basis.
• Expanding capabilities through the Global Gateway solution, a global reporting back office. The solution enables customization based on the customer and existing agency partnerships. Objective is to expand Global Gateway by incorporating multiple GDS systems around the world, leading to improved global reporting and deployment of technologies and services on a global basis.