Travel Weekly's 2015 Power List


42 | Adtrav

Adtrav
2014 Sales: $261 million
Employees: 202
Previous Ranking: Not ranked

4555 Southlake Parkway
Birmingham, AL 35244
T (205) 444-4800
F (205) 444-4822
Website

Executives

PRESIDENT/CEO: Roger Hale
PRESIDENT, ADVENTURE TRAVEL (VACATION, M&I DIVISION): James Keller
SVP, SALES, MARKETING, CLIENT CONSULTING: Maylena Burchfield
CHIEF INFORMATION OFFICER: Robert Reynolds
SVP, CORPORATE & GOVERNMENT OPERATIONS: Andrea Lewis
DIRECTOR, FINANCE & ACCOUNTING: Greg Tomlinson
DIRECTOR, HUMAN RESOURCES: Dan Crumpton

2014 Development

• A new corporate website debuted in early 2014 to better represent the Adtrav brand to potential customers.

Company Facts

• Adtrav is a diverse, full-service travel management and travel technology company serving domestic and global accounts as well as offering vacation planning, meetings and incentives, and lodging services.

• $400 million in sales from hosted agents

• ARC sales of $185 million.

• 92% of sales from business, 6% leisure, 2% others.

• Owns Adventure Travel (Vacation Travel and Meetings & Incentive Travel).

• Owns TheCancunAuthority.com, a site for booking Mexico vacations.

• Member of Radius and Signature Travel Network.

• Privately held; Roger Hale is the sole proprietor.

Looking Ahead

• Continued growth through corporate sales and technology solutions.

• Additions and upgrades to the RezSuite line of products will offer customers a higher level of cost management as well as higher levels of service.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI