2014 Sales: $681.1 million
Employees: N/D
Previous Ranking: 22
15501 N. Dial Blvd.
Scottsdale, AZ 85260
T (602) 395-1995
F (602) 308-1923
Website Executives
PRESIDENT/CEO: John Rowley
CHIEF MARKETING OFFICER: Marcia Rowley
EVP/COO: Lisa Bauer
EVP, GLOBAL SALES & CHIEF SALES OFFICER: Jeremy Rowley
CFO: Christine Aquilera
CHIEF STRATEGY OFFICER: Ross Crowder
SVP, GLOBAL BUSINESS DEVELOPMENT: Lisa Jackson
SVP, SALES AND CONTRACT CENTER OPERATIONS: Nick Kuhl
GLOBAL TECHNOLOGY OFFICER: Ted Davault
PRESIDENT, DIRECT SALES DIVISION: Bart Fesperman
SVP, STRATEGIC BUSINESS DEVELOPMENT: Robert Friedman
MANAGING DIRECTOR-AUSTRALIA: Kevin Sharpe
SVP, BUSINESS DEVELOPMENT AND GENERAL MANAGER U.K.: Stuart Ockenden
2014 Developments
• Expanded the direct selling organization under the Sears Vacations brand and is now operating coast to coast.
• Adding two Direct Sales brands to the mix for different demographics during 2015.
• Launched the Privileges/American Express Travel brand after joining the American Express Travel Partner Network.
• Expanded programs and products into Canada and Mexico to create a competitive advantage for global clients wanting to replicate services in these markets.
• Acquired and launched several accounts, including Diamond Resorts International, United Healthcare, DirectBuy and Hard Rock Resort/Legendary Vacation Club, adding access to well over 5 million new clients with access to benefits provide by I.C.E.
• Deployed Medallia across brands to measure both APS (Agent Proficiency Score) and NPS (Net Promoter Score).
• Developed and published a Five-Year Strategic Plan to align and focus resources and objectives, thereby creating 2020 Vision.
• Hired a number of top executives, including CFO, treasurer and chief strategy officer.
Company Facts
• ARC sales of $37.4 million.
• An international travel and leisure organization with a global network of alliance partners, including corporations, resorts, cruise lines and leisure travel providers. Develops cruise, travel and lifestyle programs as membership reward- and loyalty-based programs and incentives. Fulfills private branded cruise and vacation programs for major corporate brands serving more than 55 million consumers worldwide from global offices (primarily in the U.S., Mexico, the U.K., continental Europe and Australia.
• 50 outside agents.
• 100% of sales from leisure.
• Member of American Express Travel Partner Network.
• Privately held; more than 80% owned by John and Marcia Rowley.
Looking Ahead
• Committed to delivering NextGen technology platforms in several travel categories. NextGen supports a scalable, Cloud-based, content-rich travel and lifestyles platform with sophisticated yield, revenue management and alternative currency integration.
• Making enhancements to merchandise category and platform, with an agreement with a large supplier bringing a wide range of merchandise.
• Significant focus on growing the Mexican market.
• Through partnership with Travelzoo, will integrate local deals and bring offers to member bases to encourage local and repetitive use of program benefits.