Travel Weekly's 2015 Power List


17 | Loyalty Travel Agency

Loyalty Travel Agency
2014 Sales: $1.31 billion
Employees: 790
Previous Ranking: 14

6442 City West Parkway
Eden Prairie, MN 55344
T (952) 914-6500
Website

Executives

GROUP VICE PRESIDENT, TRAVEL & LOYALTY: Norman Knowles Sr.

2014 Developments

• Made significant investments in technology platform, which included moving to a high-availability hosting solution; development of new online booking technology; mobile; and the development of a shopping solution for agents shopping for hotel, car and other high-yield products from multiple suppliers.

• Made two strategic acquisitions in 2014.

Company Facts

• Direct sales of travel products to consumers.

• 100% of sales from leisure.

• Operations in the U.K., Mexico, Brazil, Colombia and Singapore.

• Privately held; owned by Connexions Acquisitions.

Looking Ahead

• Looking for more acquisitions.

• Will continue international expansion.

• Will launch a new generation of booking tools. Also, will extend tools and services to other agencies.

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