AmaWaterways has launched its first television advertising
campaign with spots on NBC stations in New York, Los Angeles and Miami.
The campaign will extend to stations in Philadelphia,
Dallas-Fort Worth and San Diego next year. Ads also will be aired on NBC's
digital and mobile platforms.
"We are confident that this strategic TV and digital
campaign with NBC-owned stations will open our product up to a new generation
of travelers," said AmaWaterways chief marketing officer Janet Bava. "We
are thrilled to answer the call from our travel agency partners who, for many
years, have longed for more consumer awareness around river cruising in general
and AmaWaterways specifically."
The spots are narrated by executive vice president and
co-founder Kristin Karst, who describes the family-owned company's entrepreneurial