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River Cruise Insights

Optimism despite setbacksU.S. river cruise lines have had to push back restart dates as Covid-19 cases creep back up, but they expect strong demand once...

Courting a Continental clienteleAs the European ban on inbound American travelers drags on, river lines that cater to North Americans take steps to diversify...

Doing our part as travelersThe new measures American Cruise Lines and other companies have adopted to protect staff and guests might feel arbitrary and...

Marketing operations get underwayRiver cruise operators are slowly cranking up their marketing machines and opening up inventory for 2022 and beyond to tap what...

Health and safety is the new differentiatorIn the post-Covid world, expect to see lines competing over who has the cleanest boats on the water.

Coming up with the new normalRiver cruise companies have spent much of the Covid-19 travel shutdown assessing not only when they might be able to resume...

AmaWaterways launches marketing toolbox for advisorsThe river line's "virtual marketing suitcase" is designed to keep travel advisors engaged and help them promote both their...

Holding out hope for summer sailingsRiver cruise operators are hoping the Covid-19 pandemic subsides in time for them to open their European river season come...

Looking to China for some good newsWith Covid-19 on the wane in China, Century Cruises' Richard Xie shares some signs of hope for the travel industry.

Choppy waters in EuropeEven before President Trump on Wednesday night banned incoming travel from Europe for 30 days, river cruise companies said...

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