Trade Secretss: Travel Weekly

Trade Secrets columns

Making your marketing a blockbuster hitStorytelling is an important part of what travel advisors do. You're not just selling a destination -- you're selling an...

Is travel's summer romance over?Seasonality is still at play at the Jersey Shore. It is in the larger travel industry, too, but there is evidence it is on the...

More tech choices is a good problem to haveTechnology purpose-built for travel advisors has exploded in recent years. With this profusion of tech, though, comes something...

Beware of those commission scofflawsFor whatever reason -- sometimes it's malicious, often it's just a simple error -- it can be exceedingly difficult for advisors...

Here's where higher prices aren't such a problemWe're feeling the pricing pinch. But clients will still pay for luxury.

New customers want fast action from advisorsWhen a potential client reaches out, how fast will you get back to them? Consumer behavior informs us that the answer should be...

A gift that keeps on givingThe idea of children as influencers within a family isn't exactly new. But Signature Travel Network is targeting kids earlier...

On social media, your clients can guide you to the most useful platformsWhile social media is clearly here to stay and is important to clients and travel advisors alike, please don't put all your...

A tunnel to Epic Universe: Do you dig it?Rumors are swirling that Universal Orlando could hire an Elon Musk company to build tunnels connecting its properties. Will...

A look back at predictions pastDid my Preview reporting give insight into where we are today?

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