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What bottled water says about value
The Big Mac Index? Let's talk about the Bottle Board.
Reaffirming my stance on duty of care laws
Firms can't be liable for violating 'duty of care,' except in rare scenarios.
Are the 50+ 'brand-elastic'? Try 'brand-promiscuous'
Consumers over 50 years old represent 36% of the U.S. population and over $12 trillion in spending power. But they're not brand...
A lesson in self-care at Mexico's Almare Isla Mujeres
The resort offers an array of wellness options, including sunset rituals, a spa with an altar dedicated to a Mayan goddess and...
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Trade Secrets columns
A golden age for travel advisor tech tools
In the past handful of years, the technology space has proliferated, and advisors have their choice of CRMs, itinerary...
Getting advisors on board with booking air
There's a new wave of initiatives and products out there designed to get agents booking clients' flights.
My New Year's resolutions ... for you
What better time to think about growth than as the calendar turns to a new year? So, I present: Three New Year's resolutions...
Behold, the power of travel
When I ask seasoned advisors for advice, this is what I hear.
Striking customer service gold
Lessons on retention, referrals and service -- from my mechanic.
My bag-tracking double whammy
I love using technology to track my bags -- when it works.
Good 'actors,' bad actors in AI
I haven't heard of any AI-enhanced attacks on travel agencies. Yet.
Advisor gifts that keep giving
Client gifting is nothing new in the world of travel agencies, and for good reason: Not only is it a nice gesture to instill...
How a House bill could ease the advisor shortage
The Freedom to Invest in Tomorrow's Workforce Act (H.R. 1477) would enable 529 funds to be applied to workforce training and...
Preparing the agency community of tomorrow
Travel continues to boom, and with that boom has come an increase in demand for travel advisors to help plan all those trips.
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