Trade Secretss: Travel Weekly

Trade Secrets columns

Motels dwindle on tourism's winding roadThe humble motel is part of our past, our present and, I hope, our future.

I expected better of my fellow travelersOn my flight, I expected mask wearing in the spirit of solidarity. I was wrong.

It's pandemic deja vu all over againThere's hope for the future, but uncertainty about how to plan for it.

Be the change you want to see on diversityAdvisors must join the fight to make the travel industry more diverse.

The financial argument for a diverse client baseBesides the moral argument for it, building a diverse client base just makes good business sense.

Don't leave future cruise credits on the tableThey're the de facto currency of the pandemic within the travel agency community.

Behold, ten commandments for travel advisorsI decided it was time to distill the elements that make a great advisor into a core set of tenets.

When the right thing to do is the hard thing to doThis pandemic is hard. Our businesses are suffering mightily. But I see hope that the travel agency community will emerge on...

Standing with othernessThe industry needs to make meaningful change to include Black voices.

Rewriting the marketing playbookEmbark's marketing approach has evolved during the Covid crisis.

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