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What bottled water says about value
The Big Mac Index? Let's talk about the Bottle Board.
Reaffirming my stance on duty of care laws
Firms can't be liable for violating 'duty of care,' except in rare scenarios.
Are the 50+ 'brand-elastic'? Try 'brand-promiscuous'
Consumers over 50 years old represent 36% of the U.S. population and over $12 trillion in spending power. But they're not brand...
A lesson in self-care at Mexico's Almare Isla Mujeres
The resort offers an array of wellness options, including sunset rituals, a spa with an altar dedicated to a Mayan goddess and...
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Trade Secrets columns
An out-of-this-world opportunity for advisors
What you need to know, and do, to successfully sell Disney's Star Wars "hotel."
Advisors' creative solutions for getting their clients tested before travel
Making sure clients get their Covid tests has become part of travel advisors' pre-departure checklist.
A journey through travel history, fees included
Charging fees for your services is a concept that's as old as the trade itself.
Motels dwindle on tourism's winding road
The humble motel is part of our past, our present and, I hope, our future.
I expected better of my fellow travelers
On my flight, I expected mask wearing in the spirit of solidarity. I was wrong.
It's pandemic deja vu all over again
There's hope for the future, but uncertainty about how to plan for it.
Be the change you want to see on diversity
Advisors must join the fight to make the travel industry more diverse.
The financial argument for a diverse client base
Besides the moral argument for it, building a diverse client base just makes good business sense.
Don't leave future cruise credits on the table
They're the de facto currency of the pandemic within the travel agency community.
Behold, ten commandments for travel advisors
I decided it was time to distill the elements that make a great advisor into a core set of tenets.
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Execs address the impact of low water levels on river cruising
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