Sabre's new airline storefront (NAS) went live late last month in Sabre Red 360.
NAS is a search tool designed to combine the fare comparability across airlines that is available on OTAs with the product attribute specificity that is usually only available within an airline's direct channels.
Search results in NAS are standardized into "shelves" defined by specific attributes, including baggage allowance, refundability and exchangeability. The storefront will also eventually include additional product details, such as seat widths and legroom, for easy comparison across airlines.
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Among the more than 400 airlines whose content is now displayed in the Sabre NAS is Delta, which on Monday reached what the parties described as a "multiyear" distribution agreement renewal with Sabre.
Delta also collaborated with Sabre in developing NAS.
"Our vision is to shift the mindset of the entire ecosystem toward modern retailing, selling customers what they want, where they want it and how they want it across all channels," Jeff Lobl, Delta's managing director of global distribution, said in a prepared remark.
The NAS platform will also eventually be available to corporations using GetThere, Sabre's online booking technology.