FORT LAUDERDALE, Fla. -- ANC Rental Corp. said its Alamo Rent a Car and National Car Rental brands entered the Argentina market with locations in Buenos Aires, Rosario, Mendoza, Cordoba and Santa Fe.

The ANC brands will be operated through a master franchise agreement with Flotas Comerciales S.R.L., an Argentine conglomerate of Peugeot dealerships, hotels and car rental businesses.

ANC officials said they expect the Alamo brand will appeal to primarily leisure travelers from Europe and the U.S. National, the mostly corporate brand, will target companies based in Argentina.

"This launch moves us a step closer to our goal of having complete coverage throughout Latin America," said Mike Going, ANC's senior vice president of worldwide sales and marketing. "In addition, we feel the timing is perfect; our infrastructure will be in place just as the Argentine economy begins the turnaround economists expect."

To contact reporter Jorge Sidron, send e-mail to [email protected].

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