FORT LAUDERDALE, Fla. -- ANC Rental Corp. said its Alamo Rent a Car
and National Car Rental brands entered the Argentina market with
locations in Buenos Aires, Rosario, Mendoza, Cordoba and Santa Fe.
The ANC brands will be operated through a master franchise
agreement with Flotas Comerciales S.R.L., an Argentine conglomerate
of Peugeot dealerships, hotels and car rental businesses.
ANC officials said they expect the Alamo brand will appeal to
primarily leisure travelers from Europe and the U.S. National, the
mostly corporate brand, will target companies based in
"This launch moves us a step closer to our goal of having
complete coverage throughout Latin America," said Mike Going, ANC's
senior vice president of worldwide sales and marketing. "In
addition, we feel the timing is perfect; our infrastructure will be
in place just as the Argentine economy begins the turnaround
To contact reporter Jorge Sidron, send e-mail to [email protected].