TULSA, Okla. -- Dollar Rent A Car on Jan. 24 began responding "live" to online customer inquiries on www.dollar.com.

The company created "text chat" buttons throughout the site allowing browsers to type a question or comment and get a quick response.

Customers enter their name, e-mail address, ZIP code and question into a chat dialogue page and are connected to a customer service representative via a dialogue box.

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