Priceline.com, Stamford, Conn., began selling car rental bookings to customers who buy airline tickets through its name-your-own-price service.

Customers whose air ticket offers are accepted will receive an e-mail from Priceline.com asking if they want to book a car rental with one of the two participating vendors, Budget and National.

Priceline.com plans to unveil a name-your-own-price system for car rentals in the first quarter of 2000.

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