HUNT VALLEY, Md. -- Cendant Business Services will unveil a rewards program for its multipurpose MasterCard during the National Business Travel Association convention.

The program gives points to cardholders when they use the Cendant MasterCard for travel and entertainment purchases, Cendant said. The card, launched earlier this year through Paymentech, a Dallas-based bank, was the industry's first to combine the functions of travel and entertainment cards with a fleet card and a purchasing card.

Bonus points are awarded for purchases with preferred suppliers and from Cendant companies, such as Avis, Days Inn and Ramada.

Cendant, which owns the travel agency business formerly operated by CUC International, can reward cardholders with airline tickets, hotels, rental cars and time-share vacations booked through the agency.

The NBTA convention will be held Aug. 2 to 5 in Orlando, Fla.

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