Cendant Hotel Group to acquire Baymont Inn chain

Cendant Hotel Group is acquiring the Baymont Inn & Suites, a limited service, midscale chain from the Blackstone Group. The financial details of the transaction, which is scheduled to close next month, were not disclosed.

In addition, Cendant said that as part of the acquisition, it assumes worldwide rights to the Baymont Inn & Suites brand and its 115 franchised properties.

The Baymont Inn & Suites brand will be a strategic fit for our existing portfolio, adding a large number of guests to our already significant consumer marketing database, said Steven Rudnitsky, chairman and CEO of Cendant Hotel Group in a statement.

Rudnitsky added Baymonts frequent guests would bring even more members to our TripRewards loyalty program, offering our franchisees and the traveling public even more options to do business with us.

Blackstone acquired the Baymont chain last November when it purchased the La Quinta Corp., which had previously purchased Baymont in July 2004.

Baymont is the Cendant Hotel Groups second acquisition from Blackstone.

Last October, Cendant acquired the management and franchise business of the Dallas-based Wyndham hotel chain from an affiliate of the Blackstone Group for $101 million in cash.

In addition to Wyndham and Baymont, the Cendant Hotel Group manages and franchises more than 6,300 hotels under the Ramada, Days Inn, Super 8, Wingate Inn, Howard Johnson, Travelodge, Knights Inn and AmeriHost Inn brands.

To contact the reporter who wrote this article, send e-mail to Michael Milligan at [email protected].

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