SILVER SPRING, Md. -- Choice Hotels agreed to allow Travelweb to be
an online distributor of the hotel company's eight hotel brands.
It is the second merchant agreement for Choice, which two weeks
ago inked its first ever merchant agreement with Travelocity.
"Travelweb's merchant program represents a significant benefit
to our franchisee owners and their guests," said Wayne Wielgus,
Choice Hotels' senior vice president, marketing.
"Franchisees benefit from broader distribution and the yield and
revenue management capabilities Travelweb provides, as well as cost
efficiencies that include elimination of GDS transaction fees.
Travelers benefit from real-time access to rooms, rates and
reservations direct from each property."
Choice franchises some 5,000 hotels under the Comfort Inn,
Comfort Suites, Quality Inn, Sleep Inn, Clarion, MainStay Suites,
Econo Lodge and Rodeway Inn brands.