Hilton has launched the Apartment Collection by Hilton, a new portfolio of furnished apartments.
The brand will initially launch in the U.S. via a partnership with apartment-hotel operator Placemakr, with the first Apartment Collection by Hilton offerings set to become bookable through Hilton channels in the first half of this year.
The portfolio's inaugural properties will be located in markets like New York City, Washington, D.C. and Atlanta.
Apartment Collection by Hilton units will vary in size, ranging from studio to four-bedroom furnished apartments, and feature amenities like kitchens, separate living areas and on-site laundry. Properties will include fitness centers, and select locations may feature rooftop pools and terraces, communal gathering areas and workspaces and on-site dining and retail.
Each property will also have staff available onsite 24/7, with Hilton promising "consistent quality" across each location.
The brand will participate in Hilton Honors, with the loyalty program's 235 million members able to earn and redeem points on Apartment Collection by Hilton stays.
The Placemakr partnership is expected to add up to 3,000 furnished apartments to Hilton's existing global inventory of roughly 10,000 apartment-style units. Hilton said it plans to further grow its inventory through Placemakr as well as additional franchise agreements with owners in the multi-family segment.
In a statement, Hilton CEO Chris Nassetta said the Apartment Collection by Hilton concept "represents the next chapter in Hilton's growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality."