Kayak pounds away at U.K. market with new Web site

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Kayak introduced in beta its first Web site in Europe at www.kayak.co.uk.

The U.K. site, which is said to search some 120 travel Web sites, only searches flights for now, but will expand to hotels and car rentals by the summer, the company said.

Among U.S.-based search engines and deal publishers, Kayak thus joins SideStep and Travelzoo in operating U.K. Web sites.

Like Kayak.com in the U.S., its U.K. branch earns transaction fees and ad revenue when it refers consumers to partner Web sites for research and bookings.

Kayak.co.uk searches British Airways, Air France, bmi, easyJet, Ryanair and Air Berlin, among European airlines. Online agencies offering inventory through Kayak include Travelport's ebookers and wegolo.

With Farecast and Farecompare in the U.S. attracting attention with fare history information, Kayak's U.K. site beginning Dec. 14 will offer a Best Fare History, Best Fare Trend Graph and Kayak Buzz. The latter product features "the lowest fares to the 25 most popular destinations from any airport or city," the company said.

And the Kayak Forums enable consumers to request travel tips and advice, and to share information with other users.

Kayak stated that it plans to launch sites in France and Germany in the second quarter of 2007. 

To contact reporter Dennis Schaal, send e-mail to [email protected].

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