Orbitz taps Group Travel Planet to power group bookings

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PIGEON FORGE, Tenn. -- Online group booking may get greater traction as Orbitz introduced group hotel bookings in partnership with Group Travel Planet (GTP).

From the Orbitz hotel page, consumers can select a Need 5 rooms or more? option. They then are transferred to a co-branded Web site, where they can access discounted group rates from more than 10,000 properties in the U.S. and Canada, according to Group Travel Planet.

Group Travel Planets group booking engine means that Orbitz customers can now plan every step of their group hotel reservation online -- from reserving the rooms to receiving e-mail reservation confirmations to providing and updating room lists, said Scott Harness, GTPs president and CEO.

GTP has automated the way that its hotel partners allocate inventory and enabled them, if they desire, to establish two rate tiers, one for five to nine rooms and another for 10 or more rooms, Harness said.

He said GTPs booking engine is fully automated, although customers have the option of handling the process over the phone, as well.

With the GTP agreement, Orbitz became the second major online agency to establish a group booking feature. Earlier this year, Travelocity partnered with GTP rival Groople.

In other developments, Groople opened offices in Paris and Denver, and said it will soon introduce group-booking capabilities for air, car, cruise and rail.

To contact reporter Dennis Schaal, send e-mail to [email protected].

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