Apple Leisure Group Vacations has created TripTrust, a program
that will enable advisors to identify which of the hotels and resorts in its
portfolio follow recommended health and safety protocols to protect against
Covid-19.
The TripTrust identifier will be used in hotel descriptions,
marketing materials and on its landing page to show hotels and resorts that are
following protocols established by third parties such as the Centers for
Disease Control, the World Health Organization and private audit companies like
Cristal International Standards, the company said.
“Research indicates that vacationers are prioritizing health
and safety while traveling,” said Wendy Hoekwater, senior vice president of
marketing for ALG Vacations. “We wanted to create an easy at‐a‐glance way for
travel advisors and their customers to know which hotels are following
guidelines when it comes to preventing the spread of Covid‐19.”
ALG Vacations recently sent a survey to more than 800 hotels
in its program in order to collect information on which hotels qualify for the
TripTrust designation.