Exodus Travels is changing its name to Exodus Adventure Travels.
The small group adventure travel company's move to rebrand was done to better reflect its position in the adventure travel space.
"This name change is significant because it emphasizes our leadership position in the adventure travel market," said Sasha Andrews, industry director at Exodus Adventure Travels in North America.
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The rebrand also comes as the Seattle-based adventure tour operator said demand continues to grow for active travel experiences, from hiking, cycling and walking, as well cultural and wildlife experiences. The company cited an AMR Report that projected the adventure travel space will grow by 28% over the next 10 years as one of the reasons for its decision to refresh its brand.
Exodus Adventure Travels, which is celebrating its 50th year in 2024, offers small-group adventure itineraries across its collection of eight trip styles: Premium Adventures, Active Europe, Gastronomic Getaways, Wildlife and Wilderness, Peaks and Valleys, City-Hopping, Coastal Gems, Classic Countrysides, History and Culture and Compact Adventures.
Correction: A previous version of this article incorrectly stated that Exodus Adventure Travels would celebrate its 50th anniversary in 2023.