NEW YORK -- Six major adventure travel operators formed a
cooperative organization called the Adventure Collection.
The marketing alliance was "created to be a resource for
comprehensive and reliable adventure travel information for
consumers and travel agents," said Jan Cooper, vice president of
sales of Lindblad Expeditions, one of the founding operators.
Other participating firms are Backroads, Canadian Mountain
Holidays, Geographic Expeditions, Mountain Travel Sobek and Outdoor
Adventure River Specialists (O.A.R.S.).
The six operators will remain independently owned and operated
but will jointly market their products with a brochure, a common
toll-free phone number (866) GOBEYOND and a Web site that is slated
for launch Oct. 6 at www.adventurecollection.com.