Tour and activities options from Viator will be available to book on Booking.com, thanks to a new agreement between the two companies.
"Thousands" of Viator's attractions, tours and activities will be integrated into Booking.com, the first time the two have collaborated on experiences. The integration will start with destinations in North America and Europe, with more to come.
Viator is owned by Tripadvisor and offers nearly 400,000 bookable experiences. Booking.com is part of Booking Holdings, which was No. 2 on Travel Weekly's 2020 Power List.
"Experiences are the most memorable part of any trip, and we're delighted to bring more tour and activity options to Booking.com's travelers, particularly as travel returns," Sarah Dines, Viator's vice president of business development, said in a statement. And Bryan Batista, senior vice president of Booking.com's Trips division, said the collaboration would help Booking.com create a "seamless, end-to-end experience" for travelers.
The Viator content can be found under Booking.com's "Attractions" tab.