With growing interest in Madagascar, operators taking notice: Travel Weekly

With growing interest in Madagascar, operators taking notice

By
|

The island of Madagascar, in the Indian Ocean off the southeastern coast of Africa, is starting to appear on the radar of adventurous U.S. travelers.

While there are a number of tour operators in the U.K. who offer tours to Madagascar, the idea of offering tours to U.S. travelers has not yet gotten very far. Few operators offer the destination.

But there are signs that may be changing. 

Terra Incognita Ecotours, a 2-year-old niche operator, has introduced a tour to Madagascar with wildlife photographer Kevin Schafer, whose photography has appeared in National Geographic, Smithsonian, Natural History and National Wildlife magazines. Schafer gives lectures and instruction on wildlife photography during the trip.

"I think people are looking for more experiential adventures off the beaten path, unusual itineraries with a learning component," said Gerard "Ged" Caddick president and CEO of Terra Incognita. "Some of the people enrolled are photography enthusiasts, and some are just coming because we're going to a cool place and they want to improve their photography."

Although Madagascar has not yet found a place in its regular brochure product, Abercrombie & Kent has offered the destination as an independent travel option for years.

This year, A&K has organized a trip to Madagascar for its Marco Polo Club, an exclusive group of the operator's experienced, repeat customers.

"There is a lot of interest," said Pamela Lassers, A&K's director of media relations, "especially among our clients who have been gorilla trekking, on safaris and Galapagos cruises."

A&K often uses its Marco Polo members to test new destinations, and according to Lassers, Madagascar is a hit.

"Our first small-group, escorted journey to Madagascar sold out within days of being announced," she said. "While some travelers are thrilled just to see another country, members of the Marco Polo Club seek a deeper knowledge and appreciation, an experience of a more profound nature that expands their understanding of the world."

Travcoa, too, is getting the Madagascar bug.

"Starting in 2007, we have a new program to Madagascar," said Louis Shumbris, director of product operations and development for Travcoa. "We've gone there before, but only as a custom FIT. It's truly a new destination for our escorted tours."

Adventures Abroad Worldwide Travel, a Canadian tour operator with an office in Blaine, Wash., is an exception: It has been running tours to Madagascar for the past 15 years.

Martin Charlton, the company's assistant manager, said Adventures Abroad offers about three Madagascar trips a year, with roughly 14 to 16 travelers in each group.

"Most are drawn by the fact that most of the flora and fauna is unique to the island," said Charlton. "The plant, insect and animal life you encounter there is found nowhere else."

With its relative isolation and temperate climate, Madagascar has developed a rich and unique array of wildlife. Of its 200,000 species, about 150,000 are endemic.

Madagascar is home to half the world's chameleons and 170 species of frogs. 

It is the only natural habitat of the lemur, a small, tree-dwelling primate. Most species of lemurs are endangered.

"One of the advantages of Madagascar is that the lemur population, for whatever reason, is incredibly accustomed to human beings, so you can get very close to them, almost face to face," said Charlton.

Visitors are attracted to the charms of the creatures, added Charlton.

"They are very animated, full of character and personality," he said. "People are drawn to them with affection."

Despite its natural attractions, Madagascar is not likely to be overrun with tourists in the near future.

"It's one of those places where there is a very limited infrastructure," said Shumbris. "And the society and culture there is not in perfect alignment with Western business practices, so it's a challenge.

"It's a great place, but operationally it's a lot of work. You have to fly to many of the different places because there is limited access to the different areas by road. And if there were roads, it would take you so long."

Travcoa and A&K use charter flights to move from place to place in Madagascar, the fifth-largest island in the world, following Australia, Greenland, New Guinea and Borneo. At 226,657 square miles, the island is almost the size of Texas.

Adventures Abroad keeps costs down by using scheduled air.

"You need charter flights to visit some of the places in northern Madagascar, but the places we visit are accessible by scheduled air," he said.

To contact reporter David Cogswell, send e-mail to [email protected].

From Our Partners


From Our Partners

The Art of Destination Recommendation: Alternative Destination Strategies for Travel Advisors
The Art of Destination Recommendation: Alternative Destination Strategies for Travel Advisors
Watch Now
Revenue, Retention and Risk: The Business Case for Integrated Travel Insurance Technology
Revenue, Retention and Risk: The Business Case for Integrated Travel Insurance Technology
Read More
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive Experiences
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive Experiences
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI