Travel insurance provider Access America will be renamed Allianz Travel Insurance, as part of its parent company’s global rebranding, which is expected to be complete in late 2012.
Access is a subsidiary of Mondial Assistance USA, which is being renamed Allianz Global Assistance after German parent company Allianz, the world’s 20th largest public company, according to Forbes.
Allianz Global Assistance insures 13 million people, mostly with travel insurance and event ticket-protection plans. The $2.4 billion company consists of 28 business units.
Beth Godlin, recently promoted to president and CEO of Allianz Global Assistance, said that the global strength of the Allianz brand would be "quite important to people seeking to either partner with insurance companies or buy insurance products."
She also said, "Having a global brand that is the same in 28 countries allows us to really capitalize and better explain to our customer the background that we have and the group we belong to.”
Allianz said that recognition of its brand has been growing among Americans. The insurer launched a national brand-awareness campaign in 2010 to highlight core areas of all of its businesses in the U.S. 
Godlin said that Access America products "won’t change at all," except in name.
"We are the same management, the same products, the same technology," she said. "What’s most important is that people know we are taking on our parent company’s brand but that does not change who we are. All that’s changing is our name."
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