Approach Guides has introduced a new feature enabling advisors to use Instagram stories as a lead-generation tool.
Advisors using Approach Guides can now share supplier content to their Instagram stories and link followers directly to personalized, co-branded landing pages and co-branded supplier websites, enabling advisors to generate leads from the platform.
Scott Largay, director of business strategy at Largay Travel, described the app's landscape in a release on the new feature: "Instagram has always been one of the best places to inspire travelers, but it's also one of the hardest channels for busy advisors to keep up with."
Approach Guides' new capability, he said, is a "huge step forward for advisor marketing."
Along with the launch of the new capability, Approach Guides has also released a collection of Instagram-ready content from suppliers.
Advisors can sign up for an on-demand webinar on the new feature with Jennifer Raezer, cofounder and CMO of Approach Guides.
"Our supplier partners have already invested in creating beautiful marketing content," she said. "Now advisors can instantly share that content to Instagram and guide interested travelers back to personalized landing pages that keep the advisor at the center of every conversation, while generating private leads that help grow their business."