Carnival Cruise
Line said travel agents should have an easier time finding collateral marketing
materials in its revamped online library.
“This enhanced
version of our ‘Fun eCollateral Library’ provides travel
agents with a more streamlined way to create custom-designed marketing flyers
that best suits their particular needs,” said Carnival’s vice president of
sales and trade marketing, Adolfo Perez. “We listened to agent feedback and
eliminated categories that were being underutilized, created new ones and
designed more space for agents to customize the flyers with their own marketing
message for their clients.”
For
example, Perez said a new “lifestyle" category was added to include promotional flyers that
highlight target markets like families, groups, couples, millennials and
seniors.
Also, a new “onboard” category features flyers
covering the overall cruise experience, including dining and accommodations.