The Croatian National Tourist Board has launched a certification program for travel advisors, the Croatia Full of Life Certificate.
The program consists of five webinars focused on destinations, key attractions, accommodations, sustainable tourism and experiences. After viewing the webinars, advisors take an online quiz. If they pass, they are designated a Croatia Full of Life Specialist.
The program is free. The tourist board said early adopters and top-performing advisors will be eligible for incentives.
"By deepening their knowledge, advisors can inspire travelers with authentic, customized itineraries that showcase Croatia’s unique charm beyond its well-known highlights," said Leila Kresic-Juric, director of the Croatian National Tourist Board in North America.
The tourist board said Croatia's accessibility has been enhanced with direct connections this summer to 122 cities in 42 countries. In total, 57 airlines are operating Croatia flights.
The tourist board invites advisors to register for the program.