SEATTLE -- Ensemble Travel Group partnered with the nonprofit Cool Effect to offset the carbon footprint of the consortium's 2019 International Conference at the Hyatt Regency here. 

Ensemble's partnership with Cool Effect, an organization dedicated to reducing carbon emissions around the world, also extends to members with the nonprofit's Travel Offset Tool that agencies can use to offset air travel’s carbon footprint. The tool will be integrated into Ensemble’s agent platform.

Ensemble CEO David Harris announced the partnership on stage during the conference with Jodi Manning, Cool Effect's director of marketing, following a panel on sustainability.

"Carbon emissions from travel are only increasing -- with air travel alone projected to hit one billion [metric] tons in 2020  --  so it's crucial for the industry to take steps in reducing carbon pollution," Manning said in a statement. "We are honored to work with Ensemble in becoming a leader in the sustainable travel space."

Ensemble is offsetting the carbon footprint of the conference itself and all of its attendees' travel to Seattle with a monetary amount calculated by Cool Effect. The funds will be directed to the nonprofit's Jacunda Forest Reserve carbon reduction project in Brazil, which protects rubber trees and provides local jobs.

Harris also announced a partnership with Travel Care Code, a network of academics and professionals that encourage responsible travel. More details are forthcoming, but Travel Care Code will provide Ensemble members with useful information and materials to further discussions about sustainable travel with their clients.

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