Niche singles out single parents: Travel Weekly

Niche singles out single parents

PHILADELPHIA -- Single-parent travel is a subject close to the heart of former travel agent Brenda Elwell.

She raised her two children as a single mom. She wrote her Certified Travel Counselor thesis on single-parent travel. She produces a Web site (SingleParentTravel.net) and a newsletter devoted to the subject.

Now, Elwell is about to share more of her knowledge in a book on the subject, titled "The Single Parent Handbook," due out this month.

In addition, she plans to launch a tour operation next year that specializes in single-parent travel.

"The vast majority of the travel industry has no concept of the needs of the single-parent family," said Elwell, who has 30 years' experience in the travel business, including 10 as a national account manager with Carlson Wagonlit Travel.

For example, she said, resort hotels often claim to have a great program for single parents, with golf and day care for the kids. "I tell [hoteliers], 'You just sent their kid off to daycare, with no partner [for the parent] to play golf with.'

"Often the kids have a good time, but the single parent sits between the swinging singles and the couples."

Much of Elwell's research for her book was gathered during her days of globetrotting with her children.

"It's a handbook, a road map, from start to finish," Elwell said.

Though it is intended for a consumer audience, she sees it as a helpful reference for travel agents, as well.

The Single Parent Handbook features a dozen of Elwell's picks of ideal destinations for single-parent families.

The area needs to be safe, Elwell said, with easy transportation.

For example, she likes the Riviera Maya because it is anchored by Playa del Carmen, "a delightful and safe town" by the beach, where teens can stroll up and down the pedestrian-only Avenue la Quinta and where Mayan ruins are a convenient day trip.

An appendix lists contact information for agents throughout North America who specialize in single-parent travel.

Elwell's tour outfit, Single Parent Tours, "will cater to single-parent and nontraditional parent families," she said.

She is not sure yet if she will book space with an existing firm or plan and price the tours herself, but she said she will pay commissions to agents.

The handbook is available via Elwell's Web site at www.singleparenttravel.net for $12.99. It also can be ordered by local bookstores via ISBN number 0-9723627-0-3.

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