Royal Caribbean International has added a
feature to its agents-only Web site, CruisingPower.com, that enables agents to promote
themselves on the line's consumer Web site, RoyalCaribbean.com.
The tool allows
agents to create an online profile, with a company logo or photo,
CLIA accreditation, and any specialties in market segments and
destinations via CruisingPower.com, which will then be accessible
by consumers through the "Locate a Travel Agent" tool on
RoyalCaribbean.com, the cruise line said.
The addition will
launch this month with the introduction of the line's newest ship,
the Liberty of the Seas.
Once launched,
consumers can take advantage of the function by searching for a
local or specialized travel agency by name, city, state, and zip
code and view the agency's profile by clicking on the "About this
Agency" link on the results page.
"Royal Caribbean
is committed to recommending travel agents as a valuable resource
in the vacation planning process, and this online enhancement
further demonstrates that commitment," said Lisa Bauer, senior vice
president of sales for Royal Caribbean, in a statement. "We are
essentially giving our travel partners an unprecedented full page
of free advertising on RoyalCaribbean.com."
A travel agency
with an agent that has achieved the Expert Level from Royal
Caribbean's University of WOW, its online agent certification
program, will have the "Royal Caribbean Expert" accreditation next
to their listing.
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to Johanna Jainchill at [email protected].