BlueTie, Orbitz launch e-mail tool

BlueTie introduced a service in partnership with Orbitz that enables business travelers to search and book travel from their Blue-Tie e-mail calendars.

BlueTie of Rochester, N.Y., hosts e-mail services for small businesses and said it has 3.5 million subscribers.

From their BlueTie e-mail calendars, business travelers enter keywords such as "Dulles to LAX" or "Boston meeting," and Orbitz retrieves inventory that matches the inquiries, BlueTie said.

The e-mail provider then overlays the flight or lodging options within users' calendars. Then they can make bookings from their calendars. Orbitz, BlueTie's exclusive travel-planning partner, compensates Blue-Tie when users make bookings.

Orbitz's partnership with BlueTie represents another move to tap into the small-business market. In February, Orbitz launched a microsite for unmanaged business travelers.

BlueTie is not the only vendor to offer a travel service through an e-mail application. Portaga, based in White Plains, N.Y., recently introduced TripSync, a tool that enables road warriors to research and book travel through Microsoft Outlook.

To contact the reporter who wrote this article, send e-mail to Dennis Schaal at [email protected].

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