Liftopia, a provider of yield-management solutions for ski resorts, has raised $5 million in financing led by Industry Ventures.
New investors include ru-Net, Thayer Ventures, Salesforce CEO Marc Benioff, Zillow CEO Spencer Rascoff, Yelp CEO Jeremy Stoppelman and Walter Winshall.
Existing investors First Round Capital, Lowercase Capital, SK Ventures, Xandex and former Expedia CEO Erik Blachford also participated. This brings Liftopia’s total capital raised to $7.9 million.
Liftopia said it will use new financing to add to its team and speed the development of new technology.
Liftopia primarily helps ski areas increase sales on their own websites. It also has an affiliate program that travel agencies, hotels serving ski areas and media sites can use to sell lift tickets and earn commission.