On-line firm introduces 'White Label' flights: Travel Weekly

On-line firm introduces 'White Label' flights

EAST GREENVILLE, Pa. -- On-line discount travel specialist1travel.com, based here, introduced a new type of discount pricing, called White Label, which provides information up front to Web shoppers but discloses other details, like the name of the airline, until after they buy.

"White Label flights answer the needs of price-sensitive travelers who are willing to trade full disclosure for rock- bottom prices," 1travel.com said.

White Label flights automatically will be shown to travelers as an option when they use the 1travel.com's Farebeater reservations system -- assuming availability matches the travelers requested itinerary, the company said.

When a White Label flight is offered, travelers will see approximate departure and arrival times, the number of connections, the trip duration, ticket restrictions and the complete price. Complete flight details are made known after a traveler buys the ticket.

1travel.com said its Farebeater reservation system currently offers 8 million consolidator air fares and more than 20 million regular published fares.

1travel.com said it currently offers White Label flights on five major airlines and is negotiating with several other carriers to expand its inventory.

The company plans to incorporate White Label pricing for hotels, car rentals, cruises and vacation packages in the near future.

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