NEW YORK -- So far this year, U.S. consumers spent nearly $13
billion on travel through online travel sites, according to
Internet research company comScore Networks.
That buying binge -- which took place Jan. 1 to May 4 --
represents a 28% increase over the same period last year, said
comScore.
In April alone, comScore said 66 million Americans -- 45% of the
online population -- visited travel Web sites.
Travel planning is particularly popular at work, with 51% of
workplace Web surfers using the Internet to visit travel sites,
comScore found.