SOUTHLAKE, Texas -- Sabre and Trams will jointly market Trams'
ClientBase Plus customer relationship management offering to Sabre
agencies in North America.
With ClientBase Plus, agents can access client profile
information and generate reports that can be used in marketing
campaigns.
Agents also can use the platform to import passenger information
into a PNR or the Sabre Cruises Web-booking application.
ClientBase Plus will be offered as part of Sabre Magnify, a
suite of CRM and revenue management products.
Trams, the Los Angeles-based provider of back-office solutions
for agencies, and Sabre already have a marketing relationship.
Trams' Back Office software is Sabre's preferred solution in the
small agency market in North America, and Sabre is an exclusive
reseller of the product in the U.K.