TripAdvisor added hotel inventory from Booking.com — 235,000
hotels worldwide — to its Instant Booking feature.
TripAdvisor visitors will see the Booking.com listings and
will be able to reserve by clicking the “Book Now” button.
Booking.com is a brand owned by Priceline Group. Inventory
from Priceline.com and Agoda.com will likely be added to Instant Booking, Priceline
Group and TripAdvisor said.
With the agreement in place, TripAdvisor is partnering with
the world’s largest online travel company by revenue.
TripAdvisor went live with its Instant Booking feature last
June with inventory from Choice Hotels International, later adding Best Western
and Travelport listings. In June, the company added Marriott
International’s inventory of more than 4,200 hotels.
TripAdvisor stock was up 22% on Wednesday at noon Eastern
time.