Viator, the online seller of tours and activities owned by
TripAdvisor, has launched Viator Marketplace, which allows vendors to load their own content into Viator.
Applicants go through a screening process
before Viator publishes their products, the company said. Criteria vary according to the
type of tour or activity offered, but can include TripAdvisor reviews, business
licensing, insurance certificates and financial checks.
Viator sells directly to consumers and works with many
affiliates, including travel agencies. Its partners include 175,000 travel
agents worldwide, the company said.