Kevin Dallas
Kevin Dallas

Kevin Dallas has been hired as the Bermuda Tourism Authority's new CEO, effective Jan. 1. Dallas replaces Bill Hanbury, whose contract is expiring.

Dallas, a Bermudian, comes to the BTA from Worldpay, an e-commerce company where he is chief product and marketing officer.

The BTA said it chose Dallas because its board "was keen to ensure that given the evolving global tourism marketplace, for Bermuda to stay ahead of the curve it had to move beyond traditional marketing."

BTA chairman David Dodwell said, "In the new digital tourism game, the BTA will gain even further ground in digital platforms like Airbnb, Expedia and Google with Kevin's expertise, so we can play to win. Kevin Dallas is a proven leader in cutting-edge digital marketing and strategy at an innovative global technology company where he learned the inner workings of the online travel industry."

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