Kevin Dallas has been hired
as the Bermuda Tourism Authority's new CEO, effective Jan. 1. Dallas replaces Bill Hanbury,
whose contract is expiring.
Dallas, a Bermudian, comes to
the BTA from Worldpay, an e-commerce company where he is chief product and
The BTA said it chose Dallas
because its board "was keen to ensure that given the evolving global
tourism marketplace, for Bermuda to stay ahead of the curve it had to move
beyond traditional marketing."
BTA chairman David Dodwell said, "In the
new digital tourism game, the BTA will gain even further ground in digital
platforms like Airbnb, Expedia and Google with Kevin's expertise, so we can
play to win. Kevin Dallas is a proven leader in cutting-edge digital marketing
and strategy at an innovative global technology company where he learned the
inner workings of the online travel industry."