St. Maarten culinary campaign expands to year-round program

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St. Maarten Flavors is designed to promote the island's restaurants, including the Sonesta Resort's Azul Restaurant.
St. Maarten Flavors is designed to promote the island's restaurants, including the Sonesta Resort's Azul Restaurant. Photo Credit: St. Maarten Tourism

In a move to solidify its status as a premier dining destination in the Caribbean, the St. Maarten Hospitality & Trade Association, in partnership with the St. Maarten Tourist Bureau, has announced an evolution for its signature culinary campaign, St. Maarten Flavors. 

Celebrating its fifth anniversary, the program is officially moving to June from November, and expanding from a month-long dining promotion into a dynamic, year-round platform.

Under the new format, participating restaurants will benefit from continuous exposure. Each establishment will select a signature dish (a standout menu item that represents its unique culinary identity) to be promoted on the platform throughout all 12 months.

June will serve as the official "Culinary Month," anchoring the year-round initiative. During the first month, the island will come alive with exclusive "Off the Menu" experiences.

This year, restaurants have been granted complete creative freedom and pricing flexibility to design their own signature June offerings, whether that means showcasing a single spectacular dish, a three-course menu, a chef's tasting or a curated wine pairing.

Beyond traditional dining, culinary entrepreneurs and partners are invited to introduce immersive, one-of-a-kind events. Food lovers can look forward to a diverse lineup of specialized experiences throughout the month, including cooking classes, farm-to-table dinners, cocktail pairings, midnight dining concepts and sunset dinner cruises.

For more information or to register, visit www.stmaartenflavors.com.

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