Carlson Cos. renames line Regent Seven Seas Cruises

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NEW YORK -- Marilyn Carlson Nelson, Carlson Cos. chairman and CEO, made it official March 7: She waved a wand (literally) and named the firms cruise business Regent Seven Seas Cruises, leaving behind the previous name, Radisson Seven Seas Cruises, which had served the operation from its founding in 1992.

Carlson, she said, was merging its two upscale businesses -- the cruise operation and Regent International Hotels -- under a common brand and choosing for both the name most suggestive of luxury.

Mark Conroy, newly named president of the Regent business on land as well as at sea, said that the cruise line is in a position to help in the development and growth of the hotel business (which has eight hotels and will open another nine in the next two years), whereas in its early phases, the fledgling cruise line benefited from its association with the Radisson hotel business. Conroy, until the name change, was president and CEO of Radisson Seven Seas Cruises.

In announcing the realignment, Carlson executives announced a fleetwide upgrade to the Regent ships and stepped up the firms commitment to the global luxury market.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

 

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