Carnival Cruise Line is reviving its Why Use a Travel Advisor (WUATA) parties, this time in virtual form, to help advisors bring in new clients and strengthen relationships with existing ones.

A virtual WUATA party (wordplay on "what a party") is planned for Thursday, April 29, from 5 to 6 p.m. Eastern time. A number of door prizes will be awarded, ranging from Carnival merchandise to gift cards and a free cruise. Clients will also get an exclusive offer to use with their next booking with their advisor.

Carnival is encouraging travel advisors to invite a current client and a prospective client to the party, hosted by Mike Pauck, the cruise director of Carnival's forthcoming Mardi Gras. Adolfo Perez, senior vice president of global trade sales and marketing, will also attend, providing an update on Carnival news and extolling the importance of using an advisor.

"We're delighted to resume our popular WUATA parties, which reinforces the value of using a travel advisor while creating a pipeline for new business," Perez said in a statement. "Travel advisors are more important than ever, and connecting more clients to our valued travel advisors is a critical win-win for our industry."

More information on the event is available online.  

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