MIAMI -- Celebrity Cruises hired its first brand-specific vice
president of sales in six years: Dondra Ritzenthaler joined the
line from American, where she worked in marketing and sales.
Previously, Celebrity's sales department was overseen by
executives who also handled sales operations for sister line Royal
Caribbean International.
Ritzenthaler will focus on Celebrity's key accounts' sales
force, onboard sales and internal sales.
A Celebrity spokeswoman said that Lisa Bauer, Royal Caribbean
Cruises' senior vice president of North America sales, will
continue to oversee Royal Caribbean Cruises' nonkey-accounts sales
force for both brands.
To contact reporter Rebecca Tobin, send e-mail to [email protected].